Now, usually with us when somebody comes up with a good musical idea and begins playing it, everyone else joins in and we take it from there. Studios, where we were rehearsing, sat down at piano and started to play these chords. The next thing we knew, it was a number one record and everyone was calling it a power ballad and acted like we had this strategy for success that made this song happen when really it was just an accident. Everyone kind of got it and sure enough, Gary went over, plugged in his guitar and started playing power chords to this little love song I wrote. It’s the band's job to turn it into an REO Speedwagon song." I was so passionate about this song. And I’m like, "Dude, this song really means a lot to me." "So, dude, that’s not an REO Speedwagon song." And I kind of was like, "You know what? I’m the main songwriter for REO Speedwagon, so if I write a song, it’s an REO Speedwagon song. They were like, "What are you.?" because we were all bringing in songs for this record we were going to make and they looked at me like I was crazy. And the guys in the band looked at me like I was from another planet. I walked into rehearsal and sat down at the piano, which I rarely do because I’m a guitar player, and started playing "Keep on Loving You.". Kevin Cronin stated that he wrote "Keep On Loving You" as a more traditional love ballad, and the band as a whole developed it into its final arrangement as a power ballad. Ultimate Classic Rock critic Matt Wardlaw rated it REO Speedwagon's all-time greatest song. "Keep On Loving You" has been a mainstay on 1980s soft rock compilations and has appeared on dozens of 'various artists' compilation albums, as well as several REO Speedwagon greatest hits albums. It peaked at number seven on the UK Singles Chart. The single was certified platinum for U.S. Billboard Hot 100, reaching the number-one spot for one week in March 1981.
It was the first REO Speedwagon single to break the top 50 on the U.S. The song first appeared on REO Speedwagon's 1980 album Hi Infidelity.
It features the lead guitar work of Gary Richrath. " Keep On Loving You" is a soft rock power ballad written by Kevin Cronin and performed by American rock band REO Speedwagon.
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